BUSINESS CONCEPT

The primary concept of the Island RED Cafe is to introduce a fusion of Eastern and Western meals in a traditional ‘kopitiam-like’ setting and warm ambience to both the local Malaysian and overseas market.

Thereby, it’s aimed at offering a unique and distinct experience of having your breakfast, lunch or dinner amidst a comfortable ambience with varieties of delicious food and beverages being served at reasonable and affordable prices.

This is also to enhance and create a revival of the old kopitiam atmosphere but with a refreshing outlook and trendy style to suit all its patrons - regardless of age or status.

Last but not least, it’s a business venture that focuses and capitalises on demands and response of the local market and to set-up a truly
‘Malaysian Cafe.’

With the aromatic blends and servings of varieties of coffee flavours, including the traditional ‘Kopi Kampung,’ IRC has also simultaneously launched and introduced top local F&B favourites in order to whet the appetites and meet the demands of its customers at any time of day.

High emphasis is placed on the ‘professionalism’ of its entire team from the Managers and down to the customer-service staff in having - ‘a strong commitment, dedication, integrity, being well-trained, courteous and friendly. Therefore, IRC’s Licensees will experience and gain a truly beneficial and dynamic business culture with IRC - a ‘win-win’ enterprise and scenario.

We have also developed and adopted a versatile and spirited
Organisational Structure and Business Management Culture by profiling
and ensuring that every aspect of the franchising business has been
thoroughly analysed and tailored to ensure that IRCs’ customers are more
than satisfied with the quality of the beverages and food served
along with the ambience and comfort of a trendy kopitiam-cum-cafe.